Fortress Melbourne played host to Logitech G PLAY 2025 from September 19 to 26, giving OCE gamers, creators, and esports fans a first look at the future of Logitech’s gaming lineup.
The Australia/New Zealand edition of the global event welcomed over 200 attendees, including media, partners, influencers, and fans. With product reveals, esports exhibitions, and hands-on demos, Logitech G positioned the event as a celebration of play and innovation across PC, console, and sim racing.
The event featured Rainbow Six Siege show matches, a V8 PRO Series sim racing showdown, and influencer content zones where creators captured live reactions to the new gear. Adding to the event, esports orgs like JFT Esports and Chiefs Esports were invited to test and play on the latest hardware, giving pro-level feedback while showing off the products in action.
One of the standout moments was Logitech G’s partnership with McLaren Racing, which introduced a collection of co-branded sim racing gear in McLaren’s iconic Papaya orange. Designed to bring authentic F1 realism to sim racing, the line includes limited-edition items that merge motorsport prestige with esports performance.
Logitech also debuted G HUB, a new platform designed to unify Epic Games and Steam libraries while giving players more control over their devices. The software simplifies gear customization and offers a smoother experience across PC gaming.
Logitech used the event as a launchpad for several products built around performance, comfort, and accessibility. Highlights included:
While new tech took center stage, the event reinforced a bigger message: gaming in OCE is thriving as both a competitive and cultural space.
